You definitely don't understand what's going on.The company issues options to staff, this gives them the right, (but not the obligation) to convert those options to shares (which they have to purchase at the option price). These options usually vest over a period of time. If they're not exercised, then they expire after a given period of time. Hope this explanation makes sense. It's a fairly well established method to incentivise staff.
Regarding profit, a company in a high growth sector like this shouldn't aspire to too much profit because it means they're not capitalising on the growth opportunity.
