I don't know if there will be any set dates but if you look at last year's updates, you can at least see the timing on those. One thing I remember clearly was an update that showed sales were stronger in the months following Christmas than they were in the Christmas period. This Christmas, we all know sales will be much higher than last year - due to more advertising and JB, Leading Edge and Spark NZ. After Christmas all those watches get unwrapped and shown off and that continues back at school. That's when word of mouth sales take off.
MWR Research, page-101
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