They are completely out of their depth from a financial point of view to take this to serious commercialisation and their skill set to do so. I find it so disappointing that they won't concede to allowing bigger players to become equity partners and roll out their expertise.
Unfortunately, it appears that the Pivacs have a know it all attitude and have being playing hard ball. To top it off, they are being cowardly and the investor relations 'department' has gone walk about.
Ann: CEO Letter to Shareholders, page-286
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