Could be, although the Hy isn't due til end of Feb. Also from a P/L perspective it's not likely to be a great result mostly due to the 800k marketing campaign, I think this will pay off in the long term but for now leaves a pretty big hole in any profitability that might have been there.
Im leaning towards a leak of data being prepared for release like a post Xmas sales update or UK Deal advancing, either for release soon or in conjunction with the Hy.
Or maybe just another inexplicable day on the ASX lol
up 7% today with half yearly report due soon, page-4
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