Ann: Appendix 4C, page-16

Video Marketing on Social Media - Is essential - It is a vital part of any Marketing business plan !!!

Businesses must evolve with the times or die out. By 2019, online content will consist of 80 percent video marketing, and mobile consumption of video content continually rises by 100 percent annually. Consider the following statistics:

• 90 percent of consumers indicate product videos directly inform purchase decisions.
• 92 percent of videos viewed via mobile are shared compared to other modes of access.
• 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading.
• Companies utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies.
• Video offers the best return on investment, as 51.9 percent of marketing experts agree.

How do you take this information and utilize it in your content marketing? Which social platforms should you target? Consumers connect with these percentages of branded videos daily: 49 percent on Facebook, 32 percent on YouTube, 24 percent on Instagram, 22 percent on Snapchat and 22 percent on Twitter.

Family Insights does not use YouTube and its free! Where is the emphasis in their marketing program using videos !!!

You have got use such tools to drive your target audience to your website to buy the product.

"YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels"

1. Video Boosts Conversions and Sales

2. Video Shows Great ROI

3. Video Builds Trust

4. Google Loves Videos

5. Video Appeals to Mobile Users

6. Video Marketing Can Explain Everything

7. Video Engages Even the Laziest Buyers

8. Video Encourages Social Share