A Porsche performs better than a BMW, but can we all afford one? Do we all need one? I know I don’t.
It’s not the tech with the highest specs that will win, but the tech with widest appeal (on the basis of lowest cost) and speed to market.
Using foreign and expensive materials and the requirement for loads of R&D and capital spending is shooting oneself in the foot commercially.
Ann: Q2FY19 Activities Update and Appendix 4C, page-81
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