It can lever its good standing and shelf space there without co-branding the French stuff as Penfolds. This is lazy, opportunistic marketing certain to rebound against TWE.
Just create a quality French label! It crows about creating 19 Crimes from scratch (capital-lite), it can do the same with a French appellation. The risk exceeds the reward.
Ash
TWE Price at posting:
$16.90 Sentiment: Sell Disclosure: Not Held
A personalised tool to help users track selected stocks. Delivering real-time notifications on price updates, announcements, and performance stats on each to help make informed investment decisions.
(20min delay)