Whilst I have my own reasons for remaining a holder into the longer term, I welcome, and think it is healthy to have a wide ranging debate about the pros and cons of where we are - for those old enough, imagine how good it would have been to have such forums in the 70s and all of the boom/busts since then!
Like you, I'm not claiming to be an expert in retail (or anything actually) but I spent 40 plus years in one of the world's largest consumer goods industries and I can assure you that a huge factor in how successful one business was versus its competition was the effectiveness of its promotional activities. The fact that Lifx is using a targeted discounting programme (one of 16 products on their website for 3 days) is something I expect to see and doesn't add to any concerns I may have about this investment.
On a broader note and for what it is worth, if I thought that Buddy Technologies was going to be a light bulb company I would sell on Monday.
BUD Price at posting:
7.6¢ Sentiment: Buy Disclosure: Held
