When I was looking at this a little while ago I thought I could not see any stores and thought it was internet sales only, but looking at the SQL website, looks like 2 stores.
I can't figure it out either; my sense was that they were trying different things to diversify from Telstra dependency, but with 2 stores, zero name recognition (well at least to me, and I've never seen anyone wearing their gear), challenging retail (fashion retail) environment, it's something they should shut down (not only for lack of contribution, but diverting focus/attention from the core business).
VTG Price at posting:
$1.53 Sentiment: Hold Disclosure: Held