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Ann: Half Yearly Report and Accounts, page-32

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  1. 1,160 Posts.
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    I think it's way to early for that type of assumption.

    These are results for 8-9 weeks into an infant international product launch. There'll be a hell of alot more outgoing marketing expense yet, but the early stage growth numbers well and truly justify the spend.

    The single biggest difference between a successful business and thousands of failures is its ability to market it's products effectively.
 
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