Ann: Appendix 4D 31 December 2018, page-64

THANK you SMAC for presenting  some calculations for  a potential global rollout of the SK-II Smart bottle. I just looked back at a number of P&G earnings reports ans Investor presentations over the last couple of years to remind myself of how important PACKAGING is to P&G and how it has contributed to the extraordinary organic  growth of both Olay and SK-II.That's why i don't believe your 70% uptake figure is overly optimistic as i think it will be be the standard packaging option in the years ahead if you also consider that it improves absorption/efficacy.

The importance of packaging to P&G;

Turning to Skin Care, Olay and SK-II are serving different segments of the skin care markets, and both are delivering strong results by improving superiority. SK-II sales have grown for 15 consecutive quarters at an average rate of over 20%, including 30% last fiscal year. SK-II's superior product is based on a proprietary formula that works to dramatically rejuvenate the skin's appearance. It's a product that solves problems for consumers in a noticeable way. It's presented in prestige packaging that builds brand equity and consumer confidence in the product. 

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We are leveraging lean innovation practices to create and extend product and packaging superiority faster and more cost-effectively than ever before. 

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In addition to products and packages, we're improving the superiority of consumer communication and retail execution, as well as consumer and customer value.  

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Nonetheless, this $65-billion conglomerate remains focused on balanced growth through improved product, packaging, and marketing initiatives in order to boost sales.   

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Management's sales-rebound plan involves executing better across the CORE categories of product quality, packaging, marketing, and value. 

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To demonstrate that the company has its mojo back, it’s bringing items to market more quickly -- and it’s developing products via smaller and more frequent experiments. That includes changing its packaging.Some tests are essentially pitches to consumers asking if they would be interested in a product, then having them pay for it. That was was the case for a limited run of “smart” wands that dispense makeup only where needed. It sold all 50 that were offered in Hong Kong, despite a $1,500 price tag.

 

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Procter & Gamble: Raising The Bar

Jun. 28, 2018 10:42 AM ET
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The strategy is to raise the bar and implement a standard of excellence by focusing on providing superior products, packaging. brand communication, retail execution and superior value.  

 We launched Olay Cell Science last year, Olay's first-ever super peptide formula, delivering visible skin transformation in 28 days. We've upgraded Olay packaging to prestige-like quality and attractiveness 

It also aims to leverage the power of data analytics to drive customized product solutions for shoppers, development of superior products, and packaging innovations backed with scientific research of the human physiology.  

But wait,P&G aren't the only one's innovating through packaging

... GSK has developed a ‘no mess’ applicator for its topical analgesic Voltaren, designed to avoid overdosing problems.

GSK Consumer Healthcare’s ‘Voltaren No Mess’ was awarded one of three prizes in the Health Product category at PharmaPack Europe 2018 – a UBM event – in Paris, France earlier this month.

“The cap closes by itself during application while pressing on the skin which avoids overdosing,” Fradin told us.
Reduce overdose risk
GSK told us ‘Voltaren No Mess’ is the first applicator on a pain relief product containing an active ingredient, and consequently has been designed to avoid overdosing. 
“Unlike the industry-standard roll-on or sponge applicators which wh have no intuitive closing system – which could link to overdose during application – the pull/push mechanism allows the cap to close by itself when applying the gel on the skin,” said Fradin.
Further, the applicator head surface allows consumers to see exactly how much of the gel they are applying, he said.