Ann: Retail Entitlement Offer Booklet, page-7

- Total outstanding number of shares growing by 40% after this capital raising.
- Expensive transaction costs = $3.0m / $50.6m = 5.93%
- Recent cross marketing efforts in Device & NBN failed
- Overly optimistic assumption in the expected life of acquired customer contracts (from Click Energy), resulting in $15.7m impairment charge in HY2019
- Mobile ARPU decreasing at an accelerating speed
- Recently, has been resorting to expensive ways of acquiring customers, such as cashback, rebates.

Conclusion: A no go zone for me.

P.S.
- I used to be a mobile customer of Amaysim, before moving to Belong
- I'm currently an electricity customer of Amaysim, has been for 13 months. Joined because of $250 credit promotion that Amaysim offered last year. Currently in the middle of moving to another electricity retailer, as Amaysim had just jacked up the price significantly.