Ann: FY19 Half Year Results Presentation, page-9

Zhaopin spends one billion RMB on ad campaignBy Tom MarlingIn Recruitment03 Mar 2019 The post-Chinese New Year period is China’s busiest from a recruitment perspective, albeit with the recent economic downturn causing more uncertainty than in previous years. One of China’s biggest job sites, Zhaopin, is pushing forward with a major new advertising campaign. According to a recent report in Caijing (in Chinese), Zhaopin will be investing one billion RMB ($140 million U.S.) on a multi-platform ad push that... 

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