To a household its just a light bulb, albeit a funky one. To a business, combined with BUD its a lot more than a light bulb, its a sensor, fire alarm, temperature controller, occupancy detector and possibly a lot more. Bundled with OHM it would probably be cheaper but worth more to the company. If you can't see the benefits that this little light bulb can bring to BUD then you are blind (in the dark so to speak).
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