No media thread so I'll post it here - an interesting read, nothing more.
“It hasn’t been cheap, but it has worked, and we’ve got ourselves in front of the right people and in the right conversations and the right opportunities,” Rameka says. “I would say investment in brand awareness has really worked for us - not just noise for noise’s sake, but good quality noise.”
Marketing leader at LiveTiles shares how the rapidly growing startup has used partnerships, experiential marketing and B2C thinking to drive a B2B brand
Ann: 1st Half FY19 Results Announcement, page-113
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