Was doing a few BRT searches and noticed this website creating more exposure for BRT recently:
http://australianshareinvestor.blogspot.com/2008/05/super-small-caps-brainytoys-limited.html
"Friday, May 23, 2008
Super Small Caps!!- Brainytoys Limited
Brainytoys Limited (BRT.ASX) is a developer, manufacturer and distributor of games and toys based on well known cartoon, book and movie characters.
Thomas The Tank Engine, The Wiggles, Bee Movie characters, Little Golden Books characters and Jay Jay The Jet Plane are just some of the characters that BRT base their products on.
BRT gain their rights to distribute these products via an upfront fee followed by revenue based royalty to the various owners of the brand. The licences provides BRT with an exclusive rights for particular market segments for the life of the agreement.
The Perth based entity develops its products by designing the products using 3D design computer software before using plastic printing machines to produce the prototype. The mass production of the toys is then outsourced to Chinese manufacturers.
The products are distributed to retail outlets via BRT's distributor partnerships. In 2007 BRT announced the purchase of its Asian distributor Enertec. Enertec’s customers include big retail names such as Wal-Mart, Kmart, Toys R Us,Target, Dick Smith, JC Penney, and the list goes on.
In February 2008 BRT announced half year figures to December 2008. While the figures are certainly nothing to gloat about (they announced a loss of $1.3 million), their business model means that there will be a lag between paying for there licences and getting the product into the stores to generate sales. Cash will be an ongoing issue and something to watch.
BRT closed today at 9.5 cents and is settled into a pretty solid long-term downtrend. Its certainly not one for the risk averse investor, over the next few years you'd expect BRT to have either boomed or to have gone down the gurgler.
As always, do your own research."
I know its nothing significant, but proves more people are starting to have a look at BRT.
SLE
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