I don't mind the marketing investment to be honest. I couldn't comment on the actually ROI for the design centres but they woefully under invested in advertising before the last 2 years and now think they have probably over compensated to try and catch up again. I'm not really sure what sparked the change in attitude but it's been very evident across the whole company recently. I suppose time will tell whether it was the right call.
BKW design studio Collins St, page-2
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