@captainblood, (the figure you refer to is only found on the desktop version)

The figure you refer to shows the popularity so far with shoppers saving the product to their wishlist/favourites... Doesn't mean purchases at this point however shows interest is increasing however one thing that doesn't make a whole lot of sense is the title for the product shown below in mandarin, its hard to believe they are getting ready for 11:11 Super shopping day, I couldn't work this out myself as the sale period has conflicting information.

【预售】SK-IIskiisk2淡斑笔光蕴祛斑精华笔淡斑淡痘印

超级新品日 属于SK-II的11.11 全网首发

[Pre-sale] SK-IIskiisk2 light spot pen light spotted essence essence pen spot acne marks

Super new product day belongs to SK-II 11.11 network starter