RFX 0.00% 9.7¢ redflow limited

what did they think was going to happen, page-23

  1. 3,872 Posts.
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    Thanks Doole,

    I know shareholders have been asking the same question for years- Where are the sales?

    I don't believe Redflow have ever been in a strong position to pursue these sales & knew it..But that's not something you can tell shareholders without tanking the company or potential investment.

    Flextronic was supposed to be our original best hope at a stable supply of battery but we remember how that went- Poor build quality & an unreliable supply on scale, on time at a realistic price point.

    Who can sell that? The product on paper was great but they were never in a position of strength to target the residential or commercial market at that stage.

    Which lead to Thailand- The tough decision but probably the best thing they could have done.

    I'm lead to understand that after all these years they just might now be in a position where they can start targeting the commercial sector..Or any sector for that matter.

    Like you touched on Doole, the residential was a tough sector to crack first- You have cost been a more sensitive issue for customers with a larger support network needed to support this initiative...We simply did not have reliable batteries to sell or the funding for a stable roll-out.

    If Redflow can now put out a quality battery at competitive prices, on scale with a reasonable service team to support it then game on.

    I mentioned a flying service team..My thoughts are it would be much simpler to train 50 staff in Asia that are ready to jump on a plane in the region at a moment's notice to support the initial sales plan & marketing strategy of targeting the Asian teleocommunications sector..Maybe even a small team for South Africa.

    Once we have sales & cash in the bank...The residential sector is a viable option & will probably be ready for Redflow in a few years anyway.

    I'll say again..I don't believe until possibly now that they have ever been in a position to target any market..Great product or not.

    Let's hope the sales start creeping in over the next 24 months.
 
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