Hey guys, agree with all the points my belief is Adair’s management just understand the value in social media marketing and brand building. Lots of companies talk about this but few understand it fully. Then on the back end they have had a very harsh lesson in over promising and under delivering, which I believe management have learned from. I’m based in Dubai and wouldn’t mind seeing an Adairs in the mall of emirates or Dubai marina mall.
Investment Thesis, page-3
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