The marketing/sales/product dev spend is significant and HAS to be done. If not, then inventory builds and eventually gets sold below cost. The sales rev is only possible due to conversion of leads hence the marketing and development spend.
YTK isnt a new fish. CSS is only able to increase sales by telling people they need to eat it for various reasons. At the moment op cfs and indeed cfs in general are neg, as per qtrly. Profit is meaningless in this scenario as they are drawing down debt to fund operations.
Its not a good time to be in this stk in my opinion. Better to wait it out for another 12-18mths. As Ive said previously it will only tick down until the financials improve which is exactly how its played out.
CSS Price at posting:
96.0¢ Sentiment: Sell Disclosure: Not Held
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