10 Cent on the horizon, page-1753

It's going to be an interesting period ahead. Support, i.e. financial backing from major Brands, in the form of advertising promotion and tournament generation, will be telling. These are very large businesses with large advertising budgets, but, however large, they still want value for their dollar. EM1 has pitched to them, if they come on board early we can take some comfort that they also see a future for EM1's concept. Coming on board early means that EM1's offering has caught their imagination, and they are effectively underwriting the start-up phase, it's a risk, though not a fatal one, for them, given the unknowns, and hats off to EM1 management for securing their engagement.
As 411 mentioned in an earlier post, it wouldn't be a bad idea to think about an investor presentation roadshow, or similar, around the time of the launch, when a lot more detail will be able to be made public - right now, we are in a bit of a blind spot, but that's the way it has to be as the contracts that will enable the project, start to come together.
B22.