IMO sales growth is being stunted because there is not a financing (including a rental scheme) option available to customers. The company seems to be picking up on the competitive landscape by recently discussing a pallet take back facility but this is only a small incremental step and a financing option would allow a more favourable comparison with Loscam and CHEP and make it much easier for clients to make the switch even though the RAN product is more expensive.
I think partnering with a deep pocket and introducing financing is the only way this company will survive.
The clients want to do the right thing and go green and sustainable but money trumps good practice.
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