I dont think this new structure makes any difference and yes it adds more cost and makes the business top heavy. I am not sure DM has that much going on?. 40 or so staff, no revenue, not material number of clients, sounds pretty easy going to me.
My view is that OHM is not wanted by the market, either it is ahead of its time or is utterly useless in its application and the benefit to the client. It is clear to me that it is the later. Nestle tried out an OHM and nothing further happened, Macca's tried an OHM and nothing further happened, that school district in Colorado tried one and nothing more happened, Doncaster Council tried one and nothing more happened, the list goes on. This all points to the fact the product offers no real benefit or ROI. The worlds best sales person cannot change this fact. They need to change the product to suit the market, building a solution to find a problem will not work. LIFx, well this will be a flash in the pan not a saviour. IMO
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