Ah, I see what you did there!
AT&T attempting to drive all TV networks advertising through its new advertising business Community. The plan is to get a pool of eyes (billions) as large as Google or Facebook.
"After describing Xandr’s planned platform, Mr. Lesser told the executives, “we are going to do this with or without you,” according to two people familiar with the discussions. Some saw the comments as high-handed, though one person familiar with the meeting said Mr. Lesser was trying to get everyone on board, not threaten potential partners."
(email address needed to read full article)
https://www.theinformation.com/articles/inside-at-ts-effort-to-revolutionize-tv-advertising?
3 Directors invest $333,333 each following successful Warner Bros trial, page-88
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