It appears to be indicative that companies like Gocatch with smaller marketshare are seeking to differentiate their product offering by offering Zip as an after pay service, as they perceive value for their customers by bringing on Zip. Gocatch themselves may not be an Uber or a Kmart and may never be, but it exemplifies an undercurrent of companies formulating their "go to market" strategy to include Zip as an alternative payment method. I think this is the big takeaway from this news, and I would expect a host of others to follow, demonstrating that Zip will appeal not just to product based businesses but to service firms as well.
GOCATCH .... great news, page-7
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