I don't see what the big deal is here.
It's just plain n simple private label reselling, 95% of everything U can buy nowadays is put together in this fashion. U look on Alibaba, you get some free samples, choose the best supplier, tweak the product to suit your needs, send some artwork for logo and packaging, then pay the Chinamen and contact a freight forwarder, anyone can do it. Most just don't, all that sets any product apart is brand, reputation and customer service.
You don't need to reinvent the wheel, just commit to doing it better than the rest.
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