Ann: Best Buy Expansion Update and Comcast launch, page-19

What are the chances LIFx are paying for this space in Best Buys, surely you dont think they are getting it for free?? I think BUD need to come clean about how much they are paying for the floor space inside these stores. It is pretty normal for big department stores to charge for floor space, DJs, Harvey Norman, etc all charge brands to be in their shops. If these larger retailers are giving this space away at no cost to BUD, then it does give LIFx a lot of credibility, if BUD are paying for it, then it means nothing and only sales volumes will count. IMO