A lot of small daigous are the ones who were selling BAL at a discount in 2016 and and taking all the stock from the shelves and then complaining when there was no margin. Thus leading to an over supply issue. One cant blame management for slowly releasing the taps on the new product in order to maintain a premier brand perception and margins. Unfortunately, you cant have your cake and eat it too
BAL - Chart, page-2630
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