June 12 Webinar Link, page-38

Why discount, I thought LIFx was the best product available and they can keep up with demand, if this is true, then they should be putting the price up and trying to make a profit. LIFx was compared to Apple, MS in earlier posts, I never see these companies discounting their products and services and they are all B2B and B2C, why does LIFx need to discount if these light bulbs are so amazing? if they keep discounting how will they get to breakeven in 2019?? It seems DM also discounts OHM, it show lack of good business strategy or they simply have all the pricing and demand wrong. IMO