2019 Cannes Lions International Festival of Creativity, page-6

Thanks Longman.

Nice to finally see some statistics surrounding Olay's Skin Advisor Pesonalisation:

PROOF OF PERSONALIZATION IN THE NUMBERS
● Available in more than 11 countries
● More than 5 million visits to the platform
● More than 15,000 unique recommendations to date, two-thirds of those recommended 5 times or less
● High user engagement: women are viewing 5x the amount of pages and spending nearly 4x the amount of timeon Skin Advisor (compared to typical beauty websites like Olay.com) – on average over 5 minutes
● Conversion rates are 2x compared Olay.com, with a 25% bigger basket size

https://news.pg.com/sites/pg.newshq.businesswire.com/files/doc_library/file/Olay_Skin_Advisor_Cannes_Fact_Sheet.pdf