"Why not? This exactly the consumer you are selling to, simple, modest, looking for an alternative to the expensive option. You are trying to capture a LARGER section of the market."
IQbuds are NOT trying to capture this market (verified or not) ....
They are trying to capture THIS market ....
Here is the target market:
28 million of them who are unlikely to buy a pair and then think "they are too big, too bulky, not professional looking"
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