NUH 0.00% 8.1¢ nuheara limited

nuh media thread, page-9192

  1. 13,624 Posts.
    lightbulb Created with Sketch. 4845
    "Why not? This exactly the consumer you are selling to, simple, modest, looking for an alternative to the expensive option. You are trying to capture a LARGER section of the market."

    IQbuds are NOT trying to capture this market (verified or not) ....
    https://hotcopper.com.au/data/attachments/1600/1600930-bfa62b1baaefa229c2f2cf9844e454cc.jpg

    They are trying to capture THIS market ....


    https://hotcopper.com.au/data/attachments/1600/1600956-f8f9b2563928de9bc67b3721e069437f.jpg


    Here is the target market:

    https://hotcopper.com.au/data/attachments/1600/1600950-58d77db1270f9b6a529532c6b75a148f.jpg

    28 million of them who are unlikely to buy a pair and then think "they are too big, too bulky, not professional looking"
 
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