Good to see A2M management somehow got the product out of that sale. They either pulled their product or told JD to take them off the campaign.
I'd be interested if anyone got any answers from A2M investor relations on how they found themselves on a marketing campaign basically promoting the Nestlé copy cat products.
Agree with SmugLex, the Nestlé marketing terms were very dodgy and I wonder how they were able to get those terms approved by China's market authorities as they are clamping down on false and unprovable claims.
I suspect the whole campaign was a massive marketing spend by Nestlé to JD in the hope of associated their fake product with the real deal. I don't think anything will work for them given the product is dead in Australia and NZ. The western country success is the first step in developing a successful high end brand in China. They will never get passed that first stage, imo.
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