Ann: Collaboration with Little Green Pharma Ltd, page-149

Peros from my research is a disruptive marketing pro.
OBJ to this point has been controlled by a tech culture that few understand apart from Jeff.
Meaningless technical jargon.
If Peros gets control over this company and establishes a disruptive marketing culture - it could be the beginning of interesting times

Imo Kneeguard is misguided optimism- P&G was given exclusive valuation in 2014 and they rejected it. The product is not disruptive, is trying to operate in a market overcrowded with offers - complicated to market and not subject to mass volume.

If Peros can create a marketing POD with cosmetic applicators and similar - whether it uses Jeff’s ideas or alternative concepts, then this company just may enter some new territory.

There is movement around the campfire

.........imo the reason is switching the company culture from technical to marketing