Point taken THGH. I took the standard approach as you said ISX is 'unique'. Some might argue a PE of 15 is correct for a startup without a solid/stable history while others might say 60 (PayPal) is appropriate. Once we know the addressable market and ISX's penetration (say after one year), then a PE of 40 to 60 is not far stretched. Regardless, this one is a winner and I'm in no hurry to sell. Time will tell. DYOR
ISX Price at posting:
69.5¢ Sentiment: Buy Disclosure: Held