OBJ appoints Paul Peros as CEO of new device business, page-208

The other market requires a huge shift in the culture/management/funding/business model - bit like building a new company from the base up.Sure, could happen and maybe it will - that will depend on how "they" respond to the new age marketing of consumer products

you aught to inform yourself before pontificating. This is what Steve and Paul have been up to in the past 5 years :

https://thelondonlabs.com
https://www.iamkamu.fr/
https://www.mermaidme.de/
https://www.bananabeauty.de/
https://www.naturalmojo.co.uk/
https://www.hellobody.eu/
https://www.foreo.com/

I don't "they" need your advice.


- global social media. Neither OBJ or P&G are skilled in this space.

Really? P&G not skilled in social media. They are pioneers! Oh where to start...


and so much more on a big and small scale.