Thoughts on Hemp Black

In the Ecofibre August 2018 investor update the following two bulleted comments were made with regards future of Hemp Black
• Focused on large foundation “Brand Partners” who own the end consumer
• Many ”Manufacturing Partners” to work with. Brand partner drives choice of manufacturing partner

Has anyone any ideas on what these comments mean? I am particularly interested in peoples interpretation of what ("Brand Partners" who own the end consumer) means. National or high profile sports team with hemp black label on sportswear? Military attire? Not sure how yoga fits into these comments if it even does.