A quick way to damage the reputation of FBR imo would be to do the 10 builds in secret and not inform the market of their commencement prior.
At the end of the day, FBR has to prove to the world that they have created a commercially viable, reliable and improved product and service.
Additionally in today's modern age, I think people value transparency.
FBR has so far signaled to us that they are willing to give away the minimum information to the public, which is granted by me given the complex IP they hold.
But, why would they keep their product a secret, and why would they build 10 houses in the shadows?
What are people's thoughts on how they would announce the 10 builds?
FBR the time is now push the go button, page-129
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