Fire & Flower Share Price, page-126

Fire & Flower Holdings Corp. (TSXV: FAF), announced that it has entered into asubscription agreement with respect to a strategic investment by an indirectwholly-owned subsidiary of Alimentation Couche-Tard Inc. (TSX: ATD.A) (TSX: ATD.B). The Company is also pleased toannounce that it has received conditional approval to post its common sharesfor trading on the Toronto Stock Exchange.

The Subscription Agreement allows forCouche-Tard to obtain a controlling interest in the Company with an aggregateinvestment of more than $380,000,000 of growth capital for Fire & Flower'sglobal expansion.

Fire & Flower has demonstratedthat it is capable of rapidly scaling its retail platform through abest-of-class store concept, a leading digital platform and a focus on thesafe, responsible and lawful sale of cannabis. This investment will provideFire & Flower with additional funds to support the further development ofits proprietary Hifyre™ digital retail platform and expansion of its retailstore network across Canada and internationally where legally permitted.

Concurrent with the closing of theTransaction, the Company will uplist to the TSX.

"This strategic investment byCouche-Tard, one of the world's largest retailers, is transformative for Fire& Flower. The retail cannabis platform we developed marries a best-in-classin-store experience with our proprietary Hifyre™ digital infrastructure andthis is a huge vote of confidence in the platform," shared Trevor Fencott,Fire & Flower's Chief Executive Officer. "The support of Couche-Tard'sworld-class leadership team, coupled with their impressive internationalfootprint which includes major markets such as the US, Mexico and Europe,provide us with outstanding opportunities for aggressive growth."

"Couche-Tard is excited to makethis strategic investment in one of the fastest growing cannabis 'pure-play'retailers," said Brian Hannasch, President and CEO of Couche-Tard."This investment in Fire & Flower, with a path to a controlling stake,will enable us to leverage their leadership, network and advanced digitalplatform to accelerate our journey in this new and flourishing sector."