Certification of an IOS app for video consumption can take up to 8 weeks for approval with Apple.
Part of the Apple Certification process requires for full disclosure of the content licensing agreement for TVOD and SVOD opportunities.
Further complications can occur when the solution uses AVOD or there is deep-linking into Third Party OTT solutions (TPP)
Delays often occur with obtaining the actual information requested from the relevant content owner or studio authorities.
I would also suggest the monetization methodology could also require further due diligence by the Apple thus further complicating the approval of the app
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