Your figures aren't really realistic Chuk. The reach of QVC's advertising will certainly not be 67 million households... your assuming every household 1. Hasa TV , 2. Watches some crappy shopping channel and 3. The people watching are agroup interested in buying this product (I’m gonna say most of the people thatregularly tune in to shopping channels aren’t parents to young kids).
As aparent who has also spent time (recently) living in the UK, I have never heardof this channel. When previous announcements alluded to partnership with a HighRoad retailer this is what I was expecting. This announcement was disappointingfor me. I’m only being honest.
Ann: First UK Spacetalk Retail Agreement Signed, page-14
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