Ananda Food, page-20

I used to use protein powders but found whey protein upset my guts. Whey is good because of it's balace of amino acids, protein/carbs etc. In order to achieve that balance with other powders I needed to use rice and pea protein together.
I recall looking at hemp protein at the time but it was too pricey, but seemed like a good balanced option especially if mixed with other powders. Although it might not contain a super high proportion of protein, I imagine it will appeal to the health conscious person, but not the roid clan bodybuilders. Think kale and hemp smoothie type, rather than egg whites with protein powder type. Also for people who maybe engage in more cardio and want a better balance of macros rather than pure protein. The fibre and omega 3,6 content will certainly appeal to health conscious consumers.