While it is unfortunate that they needed 3 announcements what could have been said more clearly in 1 announcement, I am glad they didn't announce it as 'commercial deal with Bridgestone' as you suggest. Look at what happened with GSW when they announced commercial deal with Amazon. IMO it is a paid trial with a significant company. So, another box ticked for me and another reason to keep holding EDE (even if it has been painful over the last 2 years, but 'no gain without pain'). However, EDE really should start looking for a competent PR/marketeer man who is good in numbers and grammar. Although, feeling a bit sorry for the guy who made the miscalculation. We're all human!
(20min delay)