Wellfully Group, page-100

hi art, am I in your ignore bin?, no dialogue from my last post!, but never mind.

the only thing OBJ ‘controls’, perhaps, ‘ owns’ is a better description, is its science/IP.

manufacturing, then marketing, then distribution, by OBJ, has yet to happen, at this time OBJ is only ‘master’ of it hype, and at that not much of a master, imo, consider the actual logistics of manufacturing, marketing and distribution!

regardless, whenever there is a ‘middleman’ there will be a ‘hand’ out before it flows into the coffers of OBJ, as per P&G.

CR, imo, however ‘ugly’ it may present as, makes OBJ dependent on no third party, bar RIs, that should, imo, cut out commissions etc.

if OBJ can spin the spiel, and truly at that, why would a CR NOT be a option?, with its ‘own’ money THEN can it be more apt to describe OBJ as a ‘master of its own destiny’