Hemp Black Reveal, page-31

Oh dear.

https://hempblack.com/blogs/news/a-superior-pigment-agent

In fact, our ink even removes 5 kg of CO2 from the atmosphere*.

*BASED ON THE PRINTING OF 1000 SHIRTS USING 1KG OF BLACK PIGMENT


So, 1kg removes 5kg? Right. That's like using 1 litre of water to make 5 litres of cordial. Did they print 5000 shirts, making their production run total 5kg removed co2? Someone is confused and can't do mathematics.

It's 4:20am. Please someone point out to me how my lack of sleep has caused me to overlook the obvious. Let ME be the idiot!

I breathe out a kilo of co2 each day, so 5 days worth of one man breathing for every 1000 Tees isn't really impressive. I guess it's good for marketing to certain audiences though.

And 1kg of "black pigment"? The article starts off talking about "traditional black pigment". Is this what is being referenced? No, it's 'Hemp Black Ink' ffs. So call it that.

But hey, at least the post is about something they'll be selling.