i hate to be negative on any share that i hold... but yeah.. they are not going to be able to hide come end of month .... there has been no increase in fleet size across the board.... this time last year we had 1200 vehicles on the books - 12 months later we have 1000 .....
so many failed ventures/ avenues .... mobilise ... uber ... rac ... hail damage .... apartment trial ..... and now its going to be rinse and repeat in the NZ market....
BUT!!!!! (and its a big but!...)
We now have a viable advertising campaign on google adwords.... and seem to be in the 1st or 2nd spot for keywords - car subscription / and lease a car....
"long term car rental" seems to be be doing well in seo/organic section with a google map listing popping up
to me this is a major positive..... relying on facebook was getting us nowhere.....
only down side is this is going to eat into our cash..... adwords can be expensive...
so maybe - just maybe - this is showing that we are finally kicking into gear and renting vehicles (and generating income) ... rather than building the base.....and listing cars....
this is the turn around we need!.... get your name out there ... generate awareness .... fill demand.... the more this happens - the more dealerships will be fighting to list their vehicles.
I just wish that CN would communicate strategy with is... the silence is what is killing us..... no news is what is killing the share price... we are not a private entity!! - the shareholders are entitled to more information than we are currently getting!!!
a monthly update with numbers / figures - anything! would make a world of difference.
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