Website Features

A fellow shareholder was giving feedback to SelfWealth on the AusFinance Reddit. Some of their requests align with mine. The company's response from 2 days ago seems to give some insights:

Conditional Orders: (Good for traders) They plan to do it, but not before international trading. Some people comment that SelfWealth is good for buy-and-hold investors but not for traders.

Company Announcements: It's not in their priority list yet, since they seem to not mind people going offsite to ASX/Commsec to get it (they say this feature is easily accessible elsewhere). This was on my request list too. This would keep people on site longer - potentially getting them into more of a habit of using the website.

International Trading: Apparently it's high on the priority list. That's what my phone call with the company suggested too, and some previous presentations. There's a bunch of dormant accounts, people who've signed up but are holding off trading because of a lack of international trading, so there's probably a good financial opportunity here.

Course of Sales: Course of sales and some other basic website features - they say they're in the list, but after international trading.

International trading was one of their 3 main priorities for the year, so I expect ETF is due imminently, international trading hopefully not long after. Then they'll have some new priorities.

International trading is likely to directly boost revenue, trades and sign-ups, so nobody would complain about that being implemented. The other general platform improvements would likely increase trades per user, and organic growth, but it seems that will be a secondary priority.

It would be better if they were both implemented sooner, but at least that'll mean a pipeline of improvements.