Ann: AusCann Investor Webinar Recording, page-12

it's the data / evidence that holds the most value. just because others can make extract and hard shells without data it could be anything. doctors whole careers are based on scientific evidence and same for the FDA show them evidence based data in a clinical setting and your product outshines the others.

anyone can put water into a bottle but it's data and testing that makes you confident that it is clean and not creak water. there is a lot of creak water out there that is trying to claim it's not.