Ann: 2019 Chairman's Letter to Shareholders, page-10

It has hit another low spot in its erratic share price history.

If the medical world and all its associated associations were to endorse the OBJ "magnetic" technology for a  specific medical condition/s then you would have a massive share price lift off.

In the meantime the company operates in the unregulated field of consumer cosmetics. Success in this market relates to the size of the marketing budget. Continually changing the packaging of products with gimmicks that will stop one and sundry from aging  skin or similar such human superficial conditions.

It will never happen - we commence life with peaches and cream complexions and irrespective of what we put on our face, finished up like wrinkled prunes.

If the new guru continues down the trodden path of the existing cosmetic focus then, sure the company will survive. However it will remain within the current share price bubble.

The question is - where is the point of difference when it comes to the consumer - what does OBJ offer that makes the consumer take their credit cards to the seller and say "I want the OBJ technology in my product"
The consumer has no idea who OBJ is or what they do. So that means OBJ is a provider of an ingredient in the product mix and has no control over its destiny. Eg P&G

Now if OBJ are to go it alone in these unregulated consumer product/cosmetic markets, it will cost a bloody fortune. Millions up millions. They do not have that cash and there is global competition waiting with billions to hit them out of the park.

Conclusion: remain as is and give Jeff a comfortable income with retirement to match or reinvent the company whilst spending millions to be raised from the market.

I would suggest the future progress may be very slow so as to not disrupt the status quo - it has taken Jeff a long time to get his security - I do think he will let go of that easily.