Ann: Investor Presentation - Full Year FY19 Results, page-62

Agreed, and the market is now understanding their roadmap is working very well in growing the company.
I would not discount their recent appointment of Eddie Yoon in this current 'market awakening' and acceleration of stock value. His area of expertise is about capturing those key consumers that help influence others and sustain product growth. The whole foundation of Tinybeans is about trust, we 'trust' them to do right with the images/memories of our kids. They have built that up over the years and now the market is repaying the favour in trusting they will continue to execute on their growth strategy.
Based on their 'transparent' track record there is no reason to doubt them.